Welcome everybody!
Here my suggestions for shouts:
- Calm Down (winning by 1 goal difference)
- Praise (winning by 2 goal difference and more)
- Demand More (drawing or losing by 1 goal)
- Berate (losing by 2 goal difference)
My general advice about “how often” is: Don’t spam your players. I am using shouts 2–3 times within 90 minutes or even less and sometimes no shout at all. Keep it simple and effective!